| 书目名称 | Dynamic Competitive Analysis in Marketing |
| 副标题 | Proceedings of the I |
| 编辑 | Steffen Jørgensen,Georges Zaccour |
| 视频video | |
| 丛书名称 | Lecture Notes in Economics and Mathematical Systems |
| 图书封面 |  |
| 描述 | This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis. |
| 出版日期 | Conference proceedings 1996 |
| 关键词 | Advertising; Category Management; Design; Dynamic Competitive Analysis; Marketing; dynamische Konkurrenza |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-45753-1 |
| isbn_softcover | 978-3-540-61613-9 |
| isbn_ebook | 978-3-642-45753-1Series ISSN 0075-8442 Series E-ISSN 2196-9957 |
| issn_series | 0075-8442 |
| copyright | Springer-Verlag Berlin Heidelberg 1996 |
发表于 2025-3-21 17:14:57
