Titlebook: Digital Marketing in the Automotive Electronics Industry; Redefining Customer Uli Schneider,Jürgen Hoika Book 2023 The Editor(s) (if appli

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Advances in Military Geosciencesn this regard, marketing and sales organizations are one of the business areas that seek to seize the different opportunities from using digital technologies. The advancements in digital technologies will increasingly drive the digital transformation in marketing and sales. In search of future growt

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Digital Marketing in the Automotive Electronics Industry978-3-031-30720-1Series ISSN 2192-8096 Series E-ISSN 2192-810X

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Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruptigagement in the automotive semiconductor industry. The authors describe the current dynamics and the challenges triggered by disruptions in the automotive industry and derive implications for a fundamental redefinition from the traditional to the digital marketing approach that is rewarded by custom

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The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Marketand support are one of the most relevant tasks to gain expertise about the market, applications, and hence positioning of the products like semiconductors. The B2B industry followed only slowly the digital transformation trends to adapt and take advantage of the new user behavior. However, the decis