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Titlebook: Digital Marketing in the Automotive Electronics Industry; Redefining Customer Uli Schneider,Jürgen Hoika Book 2023 The Editor(s) (if appli

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Rock-forming Minerals in Thin Sectionoduced in the market. Hence, there is a need to learn, adapt, apply, and follow the cycle of changing content in the digital marketing era. In this chapter, we will outline how to develop a digital marketing content strategy for the automotive semiconductor industry.
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https://doi.org/10.1007/978-3-319-17789-2cribed in the context of a high-tech, multinational company, providing insights into organizational and project structures as well as stakeholder management, which are deemed critical success factors for successful implementation.
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Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Elty to redefine customer engagement and enhance digitally from their perspective in order to create better and higher customer value while at the same time establishing themselves as a sustainable market leader. Finally, the authors conclude the chapter with the structure of the book.
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A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Appities along the customer journey. They describe in a detailed case study how they used a basic and simplified version of a performance measurement construct and the Plan-Do-Check-Act approach to quantify improvements and monitor progress within their transformation.
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Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Cenoduced in the market. Hence, there is a need to learn, adapt, apply, and follow the cycle of changing content in the digital marketing era. In this chapter, we will outline how to develop a digital marketing content strategy for the automotive semiconductor industry.
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