| 书目名称 | Digital Marketing in the Automotive Electronics Industry |
| 副标题 | Redefining Customer |
| 编辑 | Uli Schneider,Jürgen Hoika |
| 视频video | |
| 概述 | Helps in adopting marketing practices in B2B and in the electronics industry.Offers deep-dives into design and implementation of digital marketing campaigns.Features perspectives from the management t |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.. |
| 出版日期 | Book 2023 |
| 关键词 | Automotive digital transformation; Campaign design; Customer personas; Digital marketing approaches; Mar |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-30720-1 |
| isbn_ebook | 978-3-031-30720-1Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:15:26
