Titlebook: Digital Business and Electronic Commerce; Strategy, Business M Bernd W. Wirtz Textbook 2024Latest edition The Editor(s) (if applicable) and

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https://doi.org/10.1007/978-3-319-60462-6he sharing economy is described and explained with the help of the SSU sharing platform model. Chapter 11 concludes with a presentation of crowd strategies, which are examined in more detail using Kickstarter as a case study.

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Foundations of Digital Businessformation. Building on this, the development stages of digital business are described, the service exchange process in the internet economy is discussed, and digital user behavior is presented. Chapter 1 concludes with the fundamental success factors of digital business.

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