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Titlebook: Digital Business and Electronic Commerce; Strategy, Business M Bernd W. Wirtz Textbook 2024Latest edition The Editor(s) (if applicable) and

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书目名称Digital Business and Electronic Commerce
副标题Strategy, Business M
编辑Bernd W. Wirtz
视频video
概述Provides a fundamental introduction to all aspects of digital business.Offers readers essential guidance on integrating their strategy, business model and the latest technologies.Includes a comprehens
丛书名称Springer Texts in Business and Economics
图书封面Titlebook: Digital Business and Electronic Commerce; Strategy, Business M Bernd W. Wirtz Textbook 2024Latest edition The Editor(s) (if applicable) and
描述.This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the  industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors..Building on the business model concepts, the book addresses digital business strategy, discussingthe strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of stra
出版日期Textbook 2024Latest edition
关键词E-business; E-commerce; Digital business models; Artificial Intelligence; Big Data; Digital transformatio
版次2
doihttps://doi.org/10.1007/978-3-031-50289-7
isbn_ebook978-3-031-50289-7Series ISSN 2192-4333 Series E-ISSN 2192-4341
issn_series 2192-4333
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Social Media Businessse approach are described with their opportunities and risks and the problem of digital disinformation and possible control mechanisms are explained. Chapter 3 concludes with a description of the success factors of social media business.
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Artificial Intelligence and Quantum Computingion, the necessity and application of governance of artificial intelligence is presented and explained using the Six-Dimension AI Governance Model. Chapter 8 concludes with a description of how quantum computers work and their applications in digital business.
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Digital Ecosystem, Disintermediation, and Disruptionhted. Digital disruption and its effects on value creation constellations are then presented and explained using the Nine-Level Model of Digital Disruption. Chapter 12 concludes with a case study of Netflix, which is used to illustrate the process of digital disruption.
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B2C Digital Business Models then listed and explained on the basis of their value chains, core competencies, and service offerings. Chapter 13 concludes with a description of hybrid business models, which are illustrated using Google as a case study.
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Digital Transformation and Digital Organizationn the context of digital leadership and differences to traditional leadership are outlined. The development stages of digital organizations and their technological and organizational characteristics are highlighted. Chapter 16 concludes with a description of the characteristics of digital teams, their development stages, and agile methods.
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Monit Cheung Ph.D., LCSW,Carol A. Leung LMSWstrategy. Building on this, the increase in the market power of buyers is described and the reduction of switching barriers is explained. Chapter 15 concludes with a description of strategy development in digital business and an explanation of the respective strategy phases.
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Digital Business Strategystrategy. Building on this, the increase in the market power of buyers is described and the reduction of switching barriers is explained. Chapter 15 concludes with a description of strategy development in digital business and an explanation of the respective strategy phases.
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