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Titlebook: Digital Business and Electronic Commerce; Strategy, Business M Bernd W. Wirtz Textbook 2024Latest edition The Editor(s) (if applicable) and

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Monika Kurath,Marko Marskamp,Jean Rueggined and assigned to four partial models with the help of the 4C-Net Business Model. The partial models Content, Commerce, Context, and Connection are then listed and explained on the basis of their value chains, core competencies, and service offerings. Chapter 13 concludes with a description of hy
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Monit Cheung Ph.D., LCSW,Carol A. Leung LMSWeterminants and levels of convergence development in digital business are described. The innovation dynamics of digital business are explained and discussed in more detail in the context of open innovation. The complexity of the market and competition are analyzed in the context of digital business
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Bernd W. WirtzProvides a fundamental introduction to all aspects of digital business.Offers readers essential guidance on integrating their strategy, business model and the latest technologies.Includes a comprehens
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