Titlebook: Developer Relations; How to Build and Gro Caroline Lewko,James Parton Book 2021 Caroline Lewko, James Parton 2021 DevRel.Developer Relation

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What Is Developer Relations?ary schools, and there is no professional body or association. This immaturity means there is a lack of standard definitions, frameworks, measurements, and tooling for developer relations practitioners to adopt. It also accounts for the lack of awareness and understanding of Developer Relations in the broader business world.

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Developers As Decision Makers within organizations. Fueled by advances in business models discussed in Chapter 3, many developer tools now have a free entry point or offer low-risk pay-as-you-go pricing. Today, developers can find out about a new tool, trial it, and buy it in minutes, independently of any formal procurement process in their company.

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Developer Productsust trying to learn more about DevRel. You may sit in a marketing role, or product development, or be a sales support engineer. No matter which scenario or role you fall into, ground zero is getting to know the product you are being asked to promote and support. Let’s see what you need to know.

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Company Goals and Alignmentnization‘s high-level company goals. In this chapter, we’ll look at how to identify company goals, issues for consideration, and ways to align your program‘s goals, which are vital to the success of your program, your team, and you.

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Developer Segmentationce. Who do you want to use your product and become part of your program and community? To start, we do this through a process called Segmentation, which helps you determine the type of developer that will find success with your product.

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