书目名称 | Developer Relations | 副标题 | How to Build and Gro | 编辑 | Caroline Lewko,James Parton | 视频video | | 概述 | Covers how to adopt standardized concepts and frameworks to help professionalize DevRel.Shows how you can improve the performance of your developer activities.Adds to the knowledge base and credibilit | 图书封面 |  | 描述 | .Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. ..In.Developer Relations,. you’ll find the answers to the following questions:..How do we convince stakeholders to support a program?.How do we go about creating a program?.How do we make developers aware of our offer?. | 出版日期 | Book 2021 | 关键词 | DevRel; Developer Relations; Developer Marketing; Developer Evangelism; corporate innovation; software co | 版次 | 1 | doi | https://doi.org/10.1007/978-1-4842-7164-3 | isbn_softcover | 978-1-4842-7163-6 | isbn_ebook | 978-1-4842-7164-3 | copyright | Caroline Lewko, James Parton 2021 |
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