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Titlebook: Developer Relations; How to Build and Gro Caroline Lewko,James Parton Book 2021 Caroline Lewko, James Parton 2021 DevRel.Developer Relation

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978-1-4842-7163-6Caroline Lewko, James Parton 2021
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Reflections on a Changing SystemThe target audience of developers is of course one of the main differentiators of Developer Relations. Identifying the right target for your program and engaging developers throughout their journey is your challenge. Success requires you and your team to be experts in their field as well as having the knowledge and appreciation of developers.
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https://doi.org/10.1057/9781137389930You’ve been chosen to lead your organization’s Developer Program. Congratulations! Starting something new is super exciting, and there is the desire to hit the ground running. Let’s look at the pieces you need to build a solid plan and set your program’s goals.
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https://doi.org/10.1007/978-3-319-90227-2After you have completed your segmentation, you can start to develop personas. Personas are a way to personalize your targets (i.e., put a name and face) to help you and your teams think more personally about your users.
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The Origin of Developer Relations and the Rise of the DeveloperEstablishing developer relations programs, which organize the activity of engaging and influencing the behavior of developers, has been around longer than the World Wide Web. However, the recognition that developers represent a direct and significant commercial opportunity is a relatively new phenomenon.
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The Audience: DevelopersThe target audience of developers is of course one of the main differentiators of Developer Relations. Identifying the right target for your program and engaging developers throughout their journey is your challenge. Success requires you and your team to be experts in their field as well as having the knowledge and appreciation of developers.
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