Titlebook: Defending Your Brand; How Smart Companies Tim Calkins Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 brand.business.

Genteel

Glucocorticoids

Blocking Distribution,EVERY NEW PRODUCT MUST REACH customers; it has to get distribution. This is true in every industry. If you can ensure that your competitor can’t break into the sales channel, you block its access to the market and protect your business. It is very simple: no distribution means no sales and no competitor.

etidronate

砍伐

degradation

不妥协

Know Your Enemy,it means to you. A military general needs information to develop a battle plan, and a business leader needs information to assemble a defense plan. As Willie Pietersen, former CEO of Tropicana, observed, “In every competitive arena, including business, you must know your enemies in order to defeat them.”.

Lipoprotein(A)

专横

Stopping the Launch,es person in passing. “So I hear Siemens is developing a new product to enter your category next year,” or “Isn’t Samsung getting into this market later this year? Someone told me that at the trade show last week.” What do you do?

毕业典礼

WITH

ow to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.978-1-137-27875-3978-1-137-51186-7