Titlebook: Defending Your Brand; How Smart Companies Tim Calkins Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 brand.business.

潜移默化

注入

胰岛素

Genitale Chlamydia-trachomatis-InfektionenEVERY NEW PRODUCT MUST REACH customers; it has to get distribution. This is true in every industry. If you can ensure that your competitor can’t break into the sales channel, you block its access to the market and protect your business. It is very simple: no distribution means no sales and no competitor.

PALMY

贪婪的人

Norbert H. Brockmeyer,J. K. RockstrohIT IS TEMPTING TO THINK of defense as episodic. A competitor attacks your business, you react and take action, and then things settle down and get back to normal. So sometimes defense is important, and sometimes it isn’t.

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Diagnostik und Therapie von AlkoholproblemenSOME ATTORNEYS MIGHT TELL YOU not to buy this book, and if you insist on buying it anyway, to hide it and not let anyone, especially not a government enforcer or a potential plaintiff, see you reading it.

混合,搀杂

Introduction,YOU ARE UNDER ATTACK.

FAR

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The Financial Challenge,DEFENSIVE STRATEGY IS FUNDAMENTALLY A financial challenge. You know your competitor is trying to achieve some financial goal. Your challenge is to do everything in your power to ensure that this doesn’t happen.

coltish

Competitive Intelligence,IT’S ONE THING TO MAKE a list of all the information you should gather in order to evaluate a competitive threat and formulate a defense plan. But getting the actual information in your hands is quite another.