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Titlebook: Defending Your Brand; How Smart Companies Tim Calkins Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 brand.business.

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发表于 2025-3-21 17:58:20 | 显示全部楼层 |阅读模式
书目名称Defending Your Brand
副标题How Smart Companies
编辑Tim Calkins
视频video
图书封面Titlebook: Defending Your Brand; How Smart Companies  Tim Calkins Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 brand.business.
描述Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
出版日期Book 2012
关键词brand; business; Distribution; Launch; marketing; strategy
版次1
doihttps://doi.org/10.1007/978-1-137-51186-7
isbn_softcover978-1-137-27875-3
isbn_ebook978-1-137-51186-7
copyrightPalgrave Macmillan, a division of Nature America Inc. 2012
The information of publication is updating

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发表于 2025-3-21 22:38:17 | 显示全部楼层
https://doi.org/10.1007/978-1-137-51186-7brand; business; Distribution; Launch; marketing; strategy
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Diagnostik ohne klinische Hilfsmittelit means to you. A military general needs information to develop a battle plan, and a business leader needs information to assemble a defense plan. As Willie Pietersen, former CEO of Tropicana, observed, “In every competitive arena, including business, you must know your enemies in order to defeat them.”.
发表于 2025-3-22 12:04:04 | 显示全部楼层
Sonstige diagnostische Verfahrenive threats. When faced with a competitive attack, the executives decided not to defend and then suffered the consequences. For this reason, the key question—whether to defend or not—is critically important.
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https://doi.org/10.1007/978-3-642-56883-1ense battles playing out in this realm. If you can reduce the number of people who try your competitor’s product, you can be quite confident it will fail to develop into a successful, established business.
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Diagnostik in der PsychotherapieYOU ARE UNDER ATTACK.
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