Titlebook: Dealing with Socially Responsible Consumers; Studies in Marketing Jishnu Bhattacharyya Book 2022 The Editor(s) (if applicable) and The Auth

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https://doi.org/10.1007/978-3-031-63126-9SR including, Environment, Employees, Human Rights, and Community well-being on marketing outcomes. Past studies have considered CSR orientation as an aggregate measure of all CSR-related activities, neglecting the fact that different aspects of CSR may have different audience and different effects.

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Cyber Warfare: Weapon of Mass Disruption an accountability challenge that the parent brand (Inditex) encountered in its sustainable branding efforts due to a failing supplier (Bravo Tekstil). The unpaid workers of Bravo launched an awareness campaign demanding consumers support for pressuring global brands (Inditex, Mango, and Next) to ke

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https://doi.org/10.1007/978-981-19-4457-4Social Marketing; Sustainability Marketing; Green Marketing; Socially Responsible Marketing; Environment

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Sharing Economy: The Concepts and Caseser bank rental company Energy Master in China—sharing economy has become a robust business model worldwide. According to PwC, sharing global economy revenues would reach US$335 billion by 2025. This has become a thrust area for scholars and practitioners because of the largescale diffusion of digita

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Collaborative Consumption: The Future of Sharing Economy collective ownership toward the larger canvas in terms of environment, society and its well-being are realized by the empowered consumers today resulting in a drive toward collaborative consumption (CC). This shift is fueled further by technology and its influence on the digital consumers. In this

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An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Beingnsumers are using social media to access products-related information. However, it is also providing information that is helpful to consumers for their well-being. The chapter attempts to bridge the gap to use social media for consumer well-being. Firstly, it identifies relevant consumer well-being