| 书目名称 | Dealing with Socially Responsible Consumers |
| 副标题 | Studies in Marketing |
| 编辑 | Jishnu Bhattacharyya |
| 视频video | http://file.papertrans.cn/264/263978/263978.mp4 |
| 概述 | Explores the practice of marketing for societal benefit through real-life case studies.Provides a critical understanding of marketing approaches such as social marketing, sustainability marketing.Is m |
| 图书封面 |  |
| 描述 | This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.. |
| 出版日期 | Book 2022 |
| 关键词 | Social Marketing; Sustainability Marketing; Green Marketing; Socially Responsible Marketing; Environment |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-19-4457-4 |
| isbn_softcover | 978-981-19-5128-2 |
| isbn_ebook | 978-981-19-4457-4 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
|Archiver|手机版|小黑屋|
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