Titlebook: Dealing with Socially Responsible Consumers; Studies in Marketing Jishnu Bhattacharyya Book 2022 The Editor(s) (if applicable) and The Auth

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书目名称Dealing with Socially Responsible Consumers影响因子(影响力)




书目名称Dealing with Socially Responsible Consumers影响因子(影响力)学科排名




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书目名称Dealing with Socially Responsible Consumers网络公开度学科排名




书目名称Dealing with Socially Responsible Consumers被引频次




书目名称Dealing with Socially Responsible Consumers被引频次学科排名




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书目名称Dealing with Socially Responsible Consumers年度引用学科排名




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书目名称Dealing with Socially Responsible Consumers读者反馈学科排名

Anticlimax

CSR, Sustainability, Ethics & Governancerviews with the most prominent profiles of Turkey’s CSR landscape. Building on these insights, we finally propose a practical guideline for marketing managers and researchers around the world in their pursuits to implement SRM in emerging economies, a tool to integrate CSR into the heart of their business.

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Xuecheng Chen,Yuping Wu,Rudolf Holzehe fashion industry. We provide outcomes of these campaigns, including campaign accomplishments, learnings, and implications. In concluding, we acknowledge limitations related to using social media for social change, highlight the ambiguities, and a rationale for ongoing regulatory oversight.

脆弱带来

James Batista Vieira,Luiz Fernando Mirandaal approach to the marketing mix, applied to organic products, particularly in the context of local organic production on small farms. The case explores opportunities for growth and indicates possible marketing challenges.

脆弱带来

Socially Responsible Consumption and Marketing in Practicehe fashion industry. We provide outcomes of these campaigns, including campaign accomplishments, learnings, and implications. In concluding, we acknowledge limitations related to using social media for social change, highlight the ambiguities, and a rationale for ongoing regulatory oversight.

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