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Titlebook: Dealing with Socially Responsible Consumers; Studies in Marketing Jishnu Bhattacharyya Book 2022 The Editor(s) (if applicable) and The Auth

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Yi Yuan,Zixuan Li,Shengda D. Puofit marketing or social marketing courses. For this purpose, a current problem has been selected that affects a vulnerable group such as children and adolescents, bullying. Young and children are a priority in the 2030 Agenda and the greatest hope of change towards sustainability. The United Nation
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Xuecheng Chen,Yuping Wu,Rudolf Holzensumers are using social media to access products-related information. However, it is also providing information that is helpful to consumers for their well-being. The chapter attempts to bridge the gap to use social media for consumer well-being. Firstly, it identifies relevant consumer well-being
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Xuecheng Chen,Yuping Wu,Rudolf Holzelanguage barriers, while ease of access to these media applications increases routine engagement. This chapter provides a brief historical overview of social media, specifically addressing how social media has been used for advertising and information dissemination. We then look at two specific soci
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The Global South Perspective on Corruptionnities by adopting strategies to rope in both potentially easy and difficult consumers. We provide typography of segments—based on gender, political ideology, personality, cultural identity, moral character, and environmental consciousness. With the help of evidence from academic research and indust
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Richard Sebaggala,Clare Cheromoire food security. However, consumers are increasingly refusing to consume GM foods due to their biased personal concerns about health risks associated with GM foods. This practitioner article focuses on discussing this dilemma from ethical view to highlight that rejection to consume GMO foods and op
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Hubble’s Law and the Expanding Universellet Mission (OMM)” in 2017, but many challenges bedeviled it. The multiple barriers to the mission are a lack of awareness of millets’ nutritional value, lack of government subsidies to farmers, absence of production, processing, market integration like other crops, lack of processing technologies
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