Titlebook: Crowdfunding In German Association Football Clubs: Identifying Supporters’ Drivers To Invest; Maria Ratz Book 2024 The Editor(s) (if appli

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https://doi.org/10.1007/978-3-642-75204-9g and crowdinvesting as an alternative fan-based finance instrument. Finally, this chapter will point out limitations and future opportunities for research in the rapidly emerging research area of crowdfunding.

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Survey Data Analysis,nsistent with the proposed model and whether there is a better fit for the one or the other model (Hair et al., 2014; Kline, 2015). Therefore, the alternative model approach presented in this study will be helpful for the comparison of three different models using the goodness-of-fit measures.

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引起痛苦

Conclusion,g and crowdinvesting as an alternative fan-based finance instrument. Finally, this chapter will point out limitations and future opportunities for research in the rapidly emerging research area of crowdfunding.

AER

Introduction,gh it is not a new concept at all, crowdfunding has become especially popular in the last decade. Since the launch of the platform Kickstarter in 2009 and its global expansion, crowdfunding is often considered to be the “new” financing tool which enhances innovation and facilitates funding (Kuppuswa

儿童

Defining Supporter Crowdfunding,context and scope vary significantly and many different definitions have emerged (Hossain & Oparaocha, 2017). Hence, this chapter provides an overview of various crowdfunding definitions from the literature. For this purpose, eight questions are applied to each definition. This examination leads to

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Conceptual Model and Hypotheses,rchill, 1979, p. 64).Churchill (1979) established a well-known procedure for marketing research highlighting the importance of measurement development by understanding the constructs from the literature and even exceeding these..An iterative process is recommended to understand the constructs and me

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Methodology,and epistemological assumptions that influence the research design. Based on the philosophy of pragmatism, the research questions will be answered by using a mixed-method approach which was identified to be most appropriate for this study..The development of the interview guide, the questionnaire as

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