书目名称 | Crowdfunding In German Association Football Clubs: Identifying Supporters’ Drivers To Invest |
编辑 | Maria Ratz |
视频video | |
丛书名称 | Schriften der accadis Hochschule |
图书封面 |  |
描述 | This thesis analyses the potential of crowdlending and crowdinvesting to be a valuable financial alternative for professional football clubs in Germany. Given the increasing importance of crowdfunding in other business areas and the necessity for German football clubs to access alternative approaches to financing, the perception of football clubs and supporters with regard to crowdfunding was investigated. The question is whether the fans, who are associated with the club due to their loyalty, could become financing partners.By applying Commitment-Trust Theory, this study examines the antecedents of supporters behavioural intentions to invest and their effect on the key mediating variables of Fan Loyalty and Trust. Semi-structured interviews with financial managers of the football clubs and an online survey with fans (n = 712) were conducted. This sample data was analysed using Structural Equation Modelling. Among three rival models, the partial-mediating model was able to explain 81.4 % of the variance of the sample data. According to the results, the key driver for supporters’ Willingness to Invest is the intrinsic, other-orientated motivation called Perceived Meaningful Contribu |
出版日期 | Book 2024 |
关键词 | crowdfunding; football finance; supporter crowdfunding; crowdlending; sports finance |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-45882-9 |
isbn_softcover | 978-3-658-45881-2 |
isbn_ebook | 978-3-658-45882-9Series ISSN 2945-9613 Series E-ISSN 2945-9621 |
issn_series | 2945-9613 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |