Titlebook: Customer Success Management; Helping Business Cus Michael Kleinaltenkamp,Katharina Prohl-Schwenke,La Textbook 2023 The Editor(s) (if applic

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2192-8096 the field.Integrates customer and supplier perspectives on c.End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service busine

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Graham C. Goodwin,Stefan F. Graebeomer Value Proposition (CVP), based on a deep understanding of a customer’s goals. This chapter explains the various steps of VBS and how a CVP helps communicate how a company will provide superior value to its customers.

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Michael Kleinaltenkamp,Katharina Prohl-Schwenke,LaIntroduces the concept of customer success management and its application.Discusses the scientific foundation based on empirical studies in the field.Integrates customer and supplier perspectives on c

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Management for Professionalshttp://image.papertrans.cn/d/image/241626.jpg

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Customer Success Management978-3-031-26178-7Series ISSN 2192-8096 Series E-ISSN 2192-810X

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https://doi.org/10.1007/978-3-031-26178-7Customer success management; Customer success manager; Customer value; Customer relationships; Customer

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978-3-031-26180-0The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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https://doi.org/10.1007/978-1-84800-060-5 approach is that it does not focus on promising or selling value to a customer. Rather, customer success management aims to ensure that the promises of a customer value proposition are actually kept and that value is delivered or even enhanced when goods or services are used at the customer firm. T