| 书目名称 | Customer Success Management |
| 副标题 | Helping Business Cus |
| 编辑 | Michael Kleinaltenkamp,Katharina Prohl-Schwenke,La |
| 视频video | |
| 概述 | Introduces the concept of customer success management and its application.Discusses the scientific foundation based on empirical studies in the field.Integrates customer and supplier perspectives on c |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries...This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management. The presented insights are not only relevant for customer success managers, but also for those aiming at such a position in the future. The bookis also useful for supplier and customer representatives who are connected with customer success management activities in their daily business.. |
| 出版日期 | Textbook 2023 |
| 关键词 | Customer success management; Customer success manager; Customer value; Customer relationships; Customer |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-26178-7 |
| isbn_softcover | 978-3-031-26180-0 |
| isbn_ebook | 978-3-031-26178-7Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:32:49
