Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook Nov 20122nd edition Springer-Verlag GmbH Germany,

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Andrew J. Larner MA MD MRCP (UK) DHMSAexplains customer databases by categorizing the types of databases, illustrating the benefits of marketing databases, and highlighting the uses of marketing databases. The chapter shows the different levels and methods of categorizing the databases by their respective main business function, informa

MAPLE

Andrew J. Larner MA MD MRCP (UK) DHMSAcan cost the firm millions of dollars, cause operational inefficiencies, or even drive away customers. In order to avoid these adverse results, firms should recognize and understand the various CRM implementation strategies that are best fitted to their needs. This chapter shows three strategies ass

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Morbid

A Dictionary of Neurological Signsnies interact with their customers. Current multichannel-issues that firms are facing nowadays are presented and insights into the management of the respective challenges are provided. In Sect. 12.2, the role of channels in creating and maintaining customer relationships is introduced including a di

constitutional

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https://doi.org/10.1007/978-1-4613-8944-6At the same time, they are faced with a growing reluctance of customers to disclose their personal information or to allow tracking of their behaviors because of privacy concerns. This chapter discusses the concept of customer privacy concerns and the respective implications for successful CRM pract

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Textbook Nov 20122nd editionmic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master‘s degree students, and executives who want a detailed and conceptually sound insight into the field of CRM..