Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook Nov 20122nd edition Springer-Verlag GmbH Germany,

CAMEO

Relationship Marketing and the Concept of Customer Valueomer Value, and the Satisfaction-Loyalty-Profit Chain. Whereas past research and traditional mass-marketing identified the general needs of particular segments, recent research has shown that the rapid growth of technology has helped to gather a wealth of data on individual customers. This developme

有法律效应

Strategic CRMrs for developing and implementing efficient, effective customer management strategies. Section 3.2 introduces the four main components of a CRM strategy: customer-management orientation, integration and alignment of organizational processes, information capture and alignment of technology, and CRM

正式通知

Implementing the CRM Strategylements of a CRM System such as the company to customer touch points that cover sales, marketing, and service functions, (2) ascertaining the ROI of the planned CRM initiative by considering the costs and implementation timeframe, and (3) the project and data requirements for the deployment of the C

HERTZ

大范围流行

Customer Analytics Part IIthis differential resource allocation is the economic value of the respective customer to the firm. Thus, before one can start to manage customers, one must have developed a thorough understanding of how to compute the value contribution each customer makes to a firm. Various economic concepts and p

观察

Blemish

幻想

Software Tools and Dashboardscan cost the firm millions of dollars, cause operational inefficiencies, or even drive away customers. In order to avoid these adverse results, firms should recognize and understand the various CRM implementation strategies that are best fitted to their needs. This chapter shows three strategies ass

ARM

Loyalty Programs: Design and Effectivenessoduction into the strategic use of this tool by presenting several industry examples. In two parts, it deals with the design and the effectiveness of LPs. Initially, this chapter details the objectives and design of various loyalty programs, along with several LP failures that highlight the elements

Genetics