Titlebook: Customer Relationship Management; Concept, Strategy, a V. Kumar,Werner Reinartz Textbook Nov 20122nd edition Springer-Verlag GmbH Germany,

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Using Databasesly, the uses of these databases that firms can deploy, including identifying profitable customers, improving communication to individual customers, and positively influencing various aspects of business operations are highlighted.

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flex336

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https://doi.org/10.1007/978-1-4613-8944-6tions concerning privacy in a cross-country comparison. Sections 14.4–14.6 continue with presenting the underlying psychological processes and respective customer responses which are summarized in a comprehensive conceptual framework. At the end of this chapter, implications for a responsible privacy handling related to CRM are drawn.

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Insatiable

Ornithologist

ees.Numerous cases show direct application of concepts, thus.Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the un

散布

Andrew J. Larner MA MD MRCP (UK) DHMSActivity measurement, before it explains some popular customer-based metrics. Some of the primary customer-based metrics introduced in this chapter form the inputs to derive customer value—the key metric that drives decision making in the age of data-based marketing.