Titlebook: Customer Co-Design; A Study in the Mass Stefan R. Thallmaier Book 2015 Springer Fachmedien Wiesbaden 2015 Business and Management.Customer

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A Concise Guide to Market ResearchBased on the research question proposed in part I and the elucidation of the four key concepts on the previous pages of part II, the present chapter will derive, explain and graphically depict the theoretical framework which guides the empirical research.

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Introduction to Market Research,Based on the previous work, the present chapter specifies the research design chosen and clarifies the partitioning of the detailed research question into subordinated research questions to be answered within three empirical studies.

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https://doi.org/10.1007/978-981-99-0007-7. exhibits a process in which customers and business providers collaboratively map the personal requirements of the customers into the design specification of the individual product.

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Elucidation of Key ConceptsAs outlined in the previous ., the present thesis empirically investigates . within the . industry. To guide these empirical studies, the present . derives the theoretical framework to clarify . interrelations will be explored and specifies the research design to depict . this will be achieved.

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Specification of Research DesignBased on the previous work, the present chapter specifies the research design chosen and clarifies the partitioning of the detailed research question into subordinated research questions to be answered within three empirical studies.