| 书目名称 | Customer Co-Design |
| 副标题 | A Study in the Mass |
| 编辑 | Stefan R. Thallmaier |
| 视频video | http://file.papertrans.cn/242/241582/241582.mp4 |
| 概述 | Publication in the field of economic sciences.Includes supplementary material: |
| 丛书名称 | Markt- und Unternehmensentwicklung Markets and Organisations |
| 图书封面 |  |
| 描述 | Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. |
| 出版日期 | Book 2015 |
| 关键词 | Business and Management; Customer Service; E-Commerce; Productdesign; Sales and Marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-07526-2 |
| isbn_softcover | 978-3-658-07525-5 |
| isbn_ebook | 978-3-658-07526-2Series ISSN 2945-879X Series E-ISSN 2945-8803 |
| issn_series | 2945-879X |
| copyright | Springer Fachmedien Wiesbaden 2015 |
|Archiver|手机版|小黑屋|
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