Titlebook: Customer Behaviour in eCommerce; Case Studies from th Šárka Zapletalová,Halina Starzyczná Book 2023 The Editor(s) (if applicable) and The A

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https://doi.org/10.1007/978-3-319-17536-2ness environment. A strategy presents the steps that lead to achieving a strategic objective. The strategy that determines the behaviour of a business enterprise, that is, the behaviour of the business enterprise towards market actors, is called the business strategy. The objective of this chapter i

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G. Greco,N. Leone,F. Scarcello,G. Terracinairect influence on the customer’s decision-making process. Knowledge of these factors is a useful input for performing customer segmentation. Describing the different customer segments is an important part of the marketing strategy and helps the company, for example, in customer relationship managem

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G. Greco,N. Leone,F. Scarcello,G. Terracinae relationship with the company, spread positive references or reduce the cost of sales and thus represent a potential competitive advantage. These facts take on even greater importance in the rapidly evolving field of e-commerce, which has given rise to the term e-loyalty. At the same time, however

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Šárka Zapletalová,Halina StarzycznáAnalyses how to increase customer loyalty in eCommerce.Discusses the business strategies of online trade enterprises.Offers insights into successful digital marketing activities

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SpringerBriefs in Businesshttp://image.papertrans.cn/d/image/241575.jpg

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978-3-031-23573-3The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Need Support and Need Satisfaction in Arabic Language Classes in Japanese Universities from the Viewpoint of Self-determination Theory support and further need satisfaction. The results also provide preliminary support for the new scale of perceived need support as a reliable and valid measure. Limitations of the study, directions for future research, and implications for Arabic language teachers’ need support are discussed.