Titlebook: Customer Behaviour in eCommerce; Case Studies from th Šárka Zapletalová,Halina Starzyczná Book 2023 The Editor(s) (if applicable) and The A

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书目名称Customer Behaviour in eCommerce影响因子(影响力)




书目名称Customer Behaviour in eCommerce影响因子(影响力)学科排名




书目名称Customer Behaviour in eCommerce网络公开度




书目名称Customer Behaviour in eCommerce网络公开度学科排名




书目名称Customer Behaviour in eCommerce被引频次




书目名称Customer Behaviour in eCommerce被引频次学科排名




书目名称Customer Behaviour in eCommerce年度引用




书目名称Customer Behaviour in eCommerce年度引用学科排名




书目名称Customer Behaviour in eCommerce读者反馈




书目名称Customer Behaviour in eCommerce读者反馈学科排名

生命

2191-5482 ccessful digital marketing activities.Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion

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绝食

Strategy of Trade Organizations,ness environment. A strategy presents the steps that lead to achieving a strategic objective. The strategy that determines the behaviour of a business enterprise, that is, the behaviour of the business enterprise towards market actors, is called the business strategy. The objective of this chapter i

正常

Customer Behaviour,irect influence on the customer’s decision-making process. Knowledge of these factors is a useful input for performing customer segmentation. Describing the different customer segments is an important part of the marketing strategy and helps the company, for example, in customer relationship managem

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2191-5482 full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty..978-3-031-23573-3978-3-031-23574-0Series ISSN 2191-5482 Series E-ISSN 2191-5490

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https://doi.org/10.1007/978-3-319-17536-2as a sample survey, which included 412 commercial enterprises operating in the Czech Republic. The research among business enterprises operating in the Czech Republic revealed that the most frequently applied business strategy is the strategy of differentiation, in particular focused differentiation