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Titlebook: Customer Behaviour in eCommerce; Case Studies from th Šárka Zapletalová,Halina Starzyczná Book 2023 The Editor(s) (if applicable) and The A

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Strategy of Trade Organizations,as a sample survey, which included 412 commercial enterprises operating in the Czech Republic. The research among business enterprises operating in the Czech Republic revealed that the most frequently applied business strategy is the strategy of differentiation, in particular focused differentiation
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Online Sales of Regional Brands,rest in increasing sales and also in response to the circumstances surrounding the COVID-19 pandemic. In terms of loyalty, this is perceived as positive and important by managers of regional firms, but half of them do not evaluate repeat purchases and more than half of the respondents do not conduct
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Conclusion,s’ buying behaviour in the desired direction and can promote customer loyalty. In addition, the development of new technologies and the process of digitization make significant contributions to the development of e-commerce.
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