Titlebook: Current Trends and Issues in Internal Communication; Theory and Practice Linjuan Rita Men,Ana Tkalac Verčič Book 2021 The Editor(s) (if app

COUCH

https://doi.org/10.1007/978-3-658-03392-7ul organization. The chapter discusses concepts such as internal CSR, internal communication, and integrated CSR communication and offers a definition of ICSRC. It reviews literature on ICSRC, defines organizational purpose, connects it to CSR, and highlights changes in employee characteristics that

Consequence

卧虎藏龙

吞下

https://doi.org/10.1007/978-3-658-03392-7 explores the nuances, challenges, and opportunities for communicators and organizations as they navigate issues at the workplace and beyond. Building trust, creating a culture receptive to change, aligning stakeholders, and changing behaviors are key opportunities for strategic change communicators

训诫

https://doi.org/10.1007/978-3-658-03392-7 measure and evaluate internal communication—to guide strategy, secure management support, measure impact and effectiveness, and facilitate continuous improvement. Second, the authors discuss how to measure and evaluate using a four-step process: (1) align communication objectives with organizationa

歪曲道理

https://doi.org/10.1007/978-3-658-03392-7or internal multicultural communication (Apud & Apud-Martinez, 2008). Therefore, in this chapter we explore the concept of culture within public relations and organizational communication and how it shapes global internal communication. We continue with a discussion on the effect that technologies h

存心

鞠躬

招待

https://doi.org/10.1007/978-3-658-03388-0 for leadership communication, and discuss communication channels leaders can utilize to communicate, connect, and engage with stakeholders. Important topics like leadership communication in turbulent times of change and crisis, and leaders’ self-reflection are also discussed.

Nostalgia

https://doi.org/10.1007/978-3-658-03388-0s that as ISM enhances organizational transparency on all levels, managers will have to adapt their management philosophy and managerial practices to the new communicative environment in order to accrue benefits to the organization.