书目名称 | Current Trends and Issues in Internal Communication | 副标题 | Theory and Practice | 编辑 | Linjuan Rita Men,Ana Tkalac Verčič | 视频video | | 概述 | Delves into important current issues and trends in internal communication from a strategic communication perspective.Incorporates the most recent research insights on current trends and issues in inte | 丛书名称 | New Perspectives in Organizational Communication | 图书封面 |  | 描述 | .This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. .This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.. | 出版日期 | Book 2021 | 关键词 | leader communication; CEO communication; organizational communication; technology and communication; ICT | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-78213-9 | isbn_softcover | 978-3-030-78215-3 | isbn_ebook | 978-3-030-78213-9Series ISSN 2730-5333 Series E-ISSN 2730-5341 | issn_series | 2730-5333 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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