Titlebook: Cultural Studies of LEGO; More Than Just Brick Rebecca C. Hains,Sharon R. Mazzarella Book 2019 The Editor(s) (if applicable) and The Author

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The Man Behind the Mask: Camp and Queer Masculinity in hallenges the hypermasculinity of the Batman persona in many of the franchise’s most prominent films, Hunting focuses on how this challenge to masculinity hinges on the incorporation of queer dimensions of the Batman mythos and the embrace of older camp Batman texts that have long been marginalized

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A License to Diversify: Media Franchising and the Transformation of the “Universal” LEGO Minifigure endeavors that acknowledge consumers—and their play objects—as raced and gendered. By considering the bodies that can and cannot be built with LEGO products, as well as who The LEGO Group imagines as part of its branded culture of play, Johnson argues that LEGO has begun to challenge the politics o

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Strategische Wachstumsziele erarbeitenue that LEGO aimed to promote a desire for the LEGO and Batman brands’ ongoing commercialism by strategically developing multi-commodifiable elements and cross-promotional partners. The authors further argue that LEGO’s use of these elements can serve, more generally, to socialize children into a br

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Analyse des bestehenden Geschäftsmodellsways in which LEGO can teach us about contemporary religious change. By analyzing these LEGO products in light of recent theoretical contributions to the religious studies field that discuss religion, spirituality and secularity; religion, narrative and media; and religion and play, Undheim finds th

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,Conclusio: Weiter wachsen – aber richtig!,k of humorous and educated intertextuality. In this chapter, author Matthias Zick Varul argues that the film’s openly conducted gender discourse, which plays out mainly between Emmet and Lucy, the two protagonists from ., is interwoven with a covert discourse on race that the film introduces through

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the readers of these texts, and the possible reasons why women have written the majority of LEGO’s film novelizations. In discussing the industry, Goggin draws upon the work of scholars who have approached commercial writing as a feminist issue, while arguing that the predominance of female . noveli

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