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Titlebook: Cruise Business Development; Safety, Product Desi Alexis Papathanassis Book 2016 Springer International Publishing Switzerland 2016 Cruise

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A. P. Inhe industry and brand. There is no doubt the longevity of relationships and enhanced customer relationship management (CRM) have enhanced the brand loyalty of some cruise passengers; the use of bespoke CRM could undoubtedly be used to create loyalty in less engaged users.
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I. Bonevfluence on it. Regarding willingness to pay for a sustainable cruise, moral norm is identified as major driver for behavioural intentions. A t-test for independent samples reveals no significant increase in willingness to pay for sustainable cruises but nonetheless suggests that this matter should b
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O. Wittkecase study analysis, examines the issues that are relevant to the provision of work placements at sea. The research project involved undertaking in-depth analysis of the cruise company’s cadetship programme by a team of student researchers. The findings provide evidence to all stakeholders about cri
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O. Wittkeruise field. If it sounds normative or even slightly polemical in parts—this is intended. Design is a normative endeavour, aiming at “transferring existing situations into preferred ones”, as Nobel laureate Herbert Simon stated.
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ntifying the qualitative aesthetic preference with Fuzzy Modelling is applied. The results of this study can be used in cruise ship design considering the aesthetic preference of people as a guideline.
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Vacation Promises in the Visual Language of Cruise Cataloguesruise field. If it sounds normative or even slightly polemical in parts—this is intended. Design is a normative endeavour, aiming at “transferring existing situations into preferred ones”, as Nobel laureate Herbert Simon stated.
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Quantifying Aesthetic Preferences in Cruise Ship Exterior Designntifying the qualitative aesthetic preference with Fuzzy Modelling is applied. The results of this study can be used in cruise ship design considering the aesthetic preference of people as a guideline.
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