Titlebook: Cruise Business Development; Safety, Product Desi Alexis Papathanassis Book 2016 Springer International Publishing Switzerland 2016 Cruise

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Cruise Tourism in Northeast Asia in the industry by reviewing the past and outlining the existing situation in the core markets. The paper, thus, is the starting point for insights into the region and provides the foundation for further research. Both an extensive literature review and interviews on experts were performed to fulfil the purpose of the research.

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Book 2016 astrictly company-level, product- or service-focused tactical task to anindustry-wide strategic challenge, and analyses the role of intangiblereputational aspects of cruise experiences, as well as peripheral componentsand stakeholders, as increasingly important factors for customer acquisitionand r

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I. Bonev in the industry by reviewing the past and outlining the existing situation in the core markets. The paper, thus, is the starting point for insights into the region and provides the foundation for further research. Both an extensive literature review and interviews on experts were performed to fulfil the purpose of the research.

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