Titlebook: Cross-Cultural Communication; Theory and Practice Brian J. Hurn,Barry Tomalin Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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s that migration has enriched recipient cultures, brought new ideas, challenged traditional assumptions and, apart from being generally beneficial, has, in many cases, been of vital importance to their future development, emphasizing that: ‘Societies with high rates of immigration find that newcomers do more good than harm.’

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What is Cross-Cultural Communication?, and looks at key areas of cultural diversity in visible behaviour and underlying values. It analyses strategies for optimizing successful communication with people of other cultures and overcoming the barriers to cross-cultural communication.

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Key Thinkers in Cross-Cultural Communication (2),inua based on their observation of management practices around the world. By placing countries at different points along a continuum, they avoided the rigidity of a scale of 100. This allowed for greater flexibility of interpretation, which can be seen to fit better the notion of intercultural aware