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Titlebook: Cross-Cultural Communication; Theory and Practice Brian J. Hurn,Barry Tomalin Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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gained by carrying out some form of cultural assessment of the parties involved as a vital part of pre-negotiation preparation, in particular assessing the importance of communicating style, choice of working language, decision making, etiquette and cultural values. Examples are included from international relations and the world of business.
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diplomacy through broadcast media, cultural missions and education, and the emergence of advertising concepts in the understanding of cultural diplomacy. It examines how nation brand management can be used to improve a nation’s standing in the world. The chapter concludes with a short case study on the Beijing and London Olympic Games.
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of investigation in cultural profiling, such as country knowledge, psychological attunement and personality factors. In addition, it assesses the success of cultural profiling instruments in the identification, recruitment and training for international mobility, including computer-generated profiling, graphic profiling and animated profiling.
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Leadership Across Cultures,with others, and vision. It is therefore more of an art, whereas the practice of management is more of a science, depending more on ascribed power and authority with the focus on decision making and administration.
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