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Titlebook: Cross-Business Synergies; A Typology of Cross- Sebastian Knoll Book 2008 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2008

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Summarized Findings and Conclusionctitioners and a survey of 116 MBFs, we provide a systematic overview of generic strategies for achieving growth synergies. .The understanding of these strategies sets the stage for our in-depth discussion of the continuous realization of growth synergies in the next two chapters.
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Types of Cross-business Synergiesnature of the corporate effect. Furthermore, this chapter establishes a dedicated research perspective on cross-business synergies, which sets the stage for our in-depth investigation of growth synergies in the second part of this study.
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Book 2008ith a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion. .
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sociated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion. .978-3-8349-0869-8978-3-8349-9687-9
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