Titlebook: Creating a Customer Experience-Centric Startup; A Step-by-Step Frame Thomas Suwelack,Manuel Stegemann,Feng Xia Ang Book 2022 The Editor(s)

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for good ideas and for convincing pitches. We also present a step-by-step framework that ensures that the focus on the end customer is maintained throughout all steps towards a business model. This framework illustrates how we will proceed in the remaining chapters of this book.

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Kaisong Song,Daling Wang,Shi Feng,Ge Yue aspects outline how a company wants to achieve its purpose. Based on “why” and “how”, start-ups must plan concrete measurements before entering a market. Developing customer solutions and go-to-market strategies constitute the “what” in Simon Sinek’s concept of a golden circle.

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https://doi.org/10.1007/978-3-030-92458-4Customer Experience; Business Success; Consumer Behavior; Services; Customer Relationship

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978-3-030-92460-7The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Creating a Customer Experience-Centric Startup978-3-030-92458-4Series ISSN 2731-4758 Series E-ISSN 2731-4766

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