Titlebook: Creating a Customer Experience-Centric Startup; A Step-by-Step Frame Thomas Suwelack,Manuel Stegemann,Feng Xia Ang Book 2022 The Editor(s)

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Starting a Start-Up,d ideas should be thought through from different perspectives in order to evaluate their potential. And they should be convincing for the important stakeholders inside and outside a company. Companies, i.e. start-ups, often convince with good pitch decks. In this chapter, we look at the requirements

带伤害

Understanding the Outside World: Customers and the Surrounding Environment,ore always be the consumer. It is important to focus on concrete target groups as there is no “one size fits all”. Knowing and describing these target groups appropriately requires a lot of research. We therefore explain the persona concept for illustrating target groups in this chapter. We also pre

insular

penance

Inside-Out: Testing, Implementation, and Communication of Experience Elements,d, but should be lived in the daily operative business. Before and after implementing ideas, managers should test them and evaluate whether they contribute to the company’s goals. Testing may sound simple at first glance. However, generating valid results requires methodological know-how. In this ch

古文字学

Future Considerations, be the first drop of water that sends a ripple through all organisational decisions and actions. The customer experience framework in this book covers all the core areas and processes which need to be carefully managed in order to facilitate the ripple effect. Apart from what has been covered in th

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2731-4758 re the main contributions of this book:..·        Provides a clear step-by-step guide to create a customer experience-centric company .·        Introduces most impactful tools that managers can use to successfu978-3-030-92460-7978-3-030-92458-4Series ISSN 2731-4758 Series E-ISSN 2731-4766

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