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Titlebook: Creating Marketing Magic and Innovative Future Marketing Trends; Proceedings of the 2 Maximilian Stieler Conference proceedings 2017 The Ed

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楼主: introspective
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Measuring Influence on Social Media: A Sentiment Perspective (An Abstract)spective of content. The main goal of this study is to fill up the gap by taking into account quantitative and qualitative perspectives. The proposed model can appropriately calculate the social influence of a specific person in the social media to help companies provide adequate marketing campaigns
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Conference proceedings 2017ch, such as consumer behavior, marketing strategy, marketing theory, services marketing,advertising, branding, and many more..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing
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Introduction to Lung Ultrasoundtives. Many firms donate resources to non-profit organizations as part of broader goals related to CSR. Non-profit organizations designed to serve individuals, and their communities must therefore use marketing efficiently to foster awareness of what they offer both to the firms looking to engage in
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Úrsula Oswald Spring,Ignacio Sánchez Cohensit-down restaurants, have not yet embraced checkout charity. This may be due to the potential impact that money requested for charity has on servers’ gratuities. Thus, this research aims to examine the relationship between checkout charity and service quality and the subsequent effect it has on cha
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Water Use for Agriculture in Mexicohner 2010). At the same time, emerging research and practice has begun to focus on moving customers from being merely satisfied to being connected with a company at a deeper level. As an example, consider customer-company identification (CCI), which represents the extent a customer thinks and feels
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https://doi.org/10.1007/978-3-642-05432-7and services); however, the psychological implications of such participation by customers have recently began gaining scholarly prominence. This paper explores the role of potent upward counterfactual thinking (the process of looking back at events and thinking about how things could have turned out
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