Titlebook: Creating Marketing Magic and Innovative Future Marketing Trends; Proceedings of the 2 Maximilian Stieler Conference proceedings 2017 The Ed

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Oxygen Transport in the Sapwood of Treesspective of content. The main goal of this study is to fill up the gap by taking into account quantitative and qualitative perspectives. The proposed model can appropriately calculate the social influence of a specific person in the social media to help companies provide adequate marketing campaigns

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2363-6165 vertising, branding, and many more..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing978-3-319-83327-9978-3-319-45596-9Series ISSN 2363-6165 Series E-ISSN 2363-6173

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A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstde to donate money to charity, the donation amount is higher when service quality is . than when it is excellent or average. This suggests that customers engage in mental accounting when deciding on the amounts to donate to charity and provide to servers via gratuity. These findings have implication

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(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settingsountries (India and the Philippines). Our empirical findings indicate that a public apology from a high-status service provider in the online medium that is conveyed through social media would result in higher justice perceptions for consumers in Eastern cultures as compared to Western cultures. For

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Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluationsers are often only able to rely on superficial signals (e.g., packaging or price) to evaluate the origins and quality of private-label products. However, consumers can be inadvertently exposed to dual branding knowledge through other communications such as a manufacturer’s announced product recall o

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