Titlebook: Corporate Communications In Restructuring Phases; Successfully shaping Ulrich Gartner Book 2021 Springer Fachmedien Wiesbaden GmbH, part of

决定性

Developing Communication ContentCommunication is successful when it succeeds in reaching the addressees emotionally as well as conveying facts. In essence, it is always about telling stories. This chapter shows how you can develop such a story for your restructuring project.

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Developing Communication ToolsThis chapter deals with the concrete instruments you need for your internal and external communication in the context of restructuring and how to develop these instruments professionally.

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Implementation PlanningAfter the structural prerequisites and instruments for successful communication have been created and a strategy for achieving one’s own goals has been developed, the next step is to plan the operational steps for implementing the strategy. This is what this chapter deals with.

热心

Why Professional Communication Is So Important in Restructuringsis background, every management decision has a communicative effect. If this effect is not taken into account, the company’s reputation can be massively damaged. Professional communication is therefore a fundamental success factor in restructuring.

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times.Guideline for developing an accompanying communicationThis book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizi

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翻布寻找

Book 2021mmunication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-t