| 书目名称 | Corporate Communications In Restructuring Phases |
| 副标题 | Successfully shaping |
| 编辑 | Ulrich Gartner |
| 视频video | |
| 概述 | Communicate change processes and decisions in a targeted manner.Concrete procedures and instruments for communicative measures in difficult times.Guideline for developing an accompanying communication |
| 图书封面 |  |
| 描述 | This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings..This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals..The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.. |
| 出版日期 | Book 2021 |
| 关键词 | How do I communicate a corporate change?; How do companies communicate in change processes?; Communica |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-34626-3 |
| isbn_softcover | 978-3-658-34625-6 |
| isbn_ebook | 978-3-658-34626-3 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021 |
发表于 2025-3-21 18:40:09
