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Titlebook: Consumption, Production, and Entrepreneurship in the Time of Coronavirus; A Business Perspecti Elena Gallitto,Marta Massi,Paul Harrison Boo

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Unternehmensstrategie – treffend verpacktr themes of consumer (dis)empowerment, routine disruption, and emotional fallout are considered, with recommendations for future strategies provided. The findings highlight the importance of timing, consistency, and communication for implemented strategies, and the need to consider the difference between ‘equal’ and ‘fair’ product distribution.
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https://doi.org/10.1007/978-3-658-32310-3aborated, ranging from mining into the past to re-elaborating an existing digital strategy, to celebrating the history of the organization in order to transform radically the business model of the gallery and to go beyond the digitalization of the commercial strategy.
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https://doi.org/10.1007/978-3-658-33075-0gence approach—where an exercise of care for the medium- to long-term effects of communication are taken into consideration when developing short-term communications—is considered appropriate as health systems continue to confront the “new normal” of global health crises.
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COVID-19 Pandemic Business Innovations in Luxury Marketing: Building a Theoretical Toolboxcapabilities in inventive ways that best meet a challenging business environment disrupted by the pandemic. This conceptual research also discusses implications for future marketing research and informs practice for luxury brands as we move to a “new normal” in an evolving post-pandemic era.
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Breaking Free or Reviving the Past When Under Pressure? Italian Galleries Reacting to the COVID-19 Paborated, ranging from mining into the past to re-elaborating an existing digital strategy, to celebrating the history of the organization in order to transform radically the business model of the gallery and to go beyond the digitalization of the commercial strategy.
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