书目名称 | Consumption, Production, and Entrepreneurship in the Time of Coronavirus | 副标题 | A Business Perspecti | 编辑 | Elena Gallitto,Marta Massi,Paul Harrison | 视频video | http://file.papertrans.cn/237/236254/236254.mp4 | 概述 | Examines the impact of the continuing COVID-19 crisis on consumers.Informs research on how businesses adapt to crises.Explores how consumer psychology has changed | 图书封面 |  | 描述 | .This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises. . | 出版日期 | Book 2022 | 关键词 | consumer psychology; consumer behavior; COVID-19; Coronavirus; Pandemic; crisis management; digital entrep | 版次 | 1 | doi | https://doi.org/10.1007/978-3-030-93169-8 | isbn_softcover | 978-3-030-93171-1 | isbn_ebook | 978-3-030-93169-8 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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