Titlebook: Consumer-Driven Demand and Operations Management Models; A Systematic Study o Christopher S. Tang,Serguei Netessine Book 2009 Springer-Verl

Matrimony

TSH582

Organonitrile

Selling to Strategic Customers: Opaque Selling Strategiester, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several firms such as Hotwire, Priceline, and Mystery Flights e

Ambiguous

Competing Through Mass Customizationes a firm to provide each customer her ideal product configuration. A firm that chooses not to invest in MC serves a standard product. Following investment decisions, the firms competitively price their products. A customer evaluates a product alternative considering its price and misfit relative to

遗产

哭得清醒了

Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales waiting can reduce retailers’ revenue. As a way to mitigate the negative effect of strategic waiting, we analyze two sales mechanisms in this chapter. The first sales mechanism deals with the way inventory information is conveyed to customers. Specifically, we consider two types of inventory displa

FORGO

The Impact of Strategic Consumer Behavior on the Value of Operational Flexibilityh forward-looking or strategic behavior on the part of consumers can have a significant impact on retail margins by shifting a large number of sales from higher, “full” prices to lower, “clearance” prices. Some firms, however, have become adept at dealing with the strategic consumer problem by imple

Fulminate

Capacity Rationing with Strategic Customerstiming of their purchases. How should a firm account for customer strategic behavior and profitably influence such behavior when making pricing and capacity decisions? One approach is to create rationing risk by deliberately understocking products. Then the resulting threat of shortages creates an i

欺骗手段

0884-8289 nal/strategic consumer demand and how to effectively reach t.The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sa

accrete