| 书目名称 | Consumer Behaviour in Asia |
| 编辑 | Hellmut Schütte,Deanna Ciarlante |
| 视频video | |
| 丛书名称 | International Marketing |
| 图书封面 |  |
| 描述 | Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a ‘western‘ perspective of what consumers want and respond to. InConsumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asiashows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. |
| 出版日期 | Book 1998 |
| 关键词 | Asia; consumer; marketing; success |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-14862-2 |
| isbn_ebook | 978-1-349-14862-2Series ISSN 2947-3403 Series E-ISSN 2947-3411 |
| issn_series | 2947-3403 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 1998 |
发表于 2025-3-21 16:26:08
