Titlebook: Consumer Behaviour in Asia; Hellmut Schütte,Deanna Ciarlante Book 1998 Palgrave Macmillan, a division of Macmillan Publishers Limited 1998

condescend

P. Peetrons,L. Engelholm,L. Jeanmarte new market or developing an entirely new product. The decision taken will depend primarily on the preferences of consumers but is also closely linked with the cost of manufacturing and government regulations.

DOLT

Marketing Implications,the various segments identified, the marketer selects one or more of the most attractive or suitable target groups, to which he will tailor appropriate activities within the marketing mix. The marketing mix activities in turn create a certain positioning of the product or service that is appealing to the targeted segment.

托人看管

The Marketing Mix,e new market or developing an entirely new product. The decision taken will depend primarily on the preferences of consumers but is also closely linked with the cost of manufacturing and government regulations.

fibula

enfeeble

Palgrave Macmillan, a division of Macmillan Publishers Limited 1998

言外之意

亲爱

https://doi.org/10.1007/978-3-642-73756-5 are specific to Asia and which result in a pattern of consumer behaviour fundamentally different from that found in the West. In this chapter, we will look at Asian religions, concept of self, others and the collective group, roles and status, and family dynamics in order to understand how Asian cu

STING

https://doi.org/10.1007/978-3-642-74109-8 are formed. Whether an individual comes from a low or a high context culture and also a universalist or particularist culture will affect the development of his perceptual and cognitive skills. Those from a high context culture may more readily learn and remember the totality of images and messages

孤僻

事物的方面

Ultra-Fast Silicon Bipolar Technology priorities. As economic development progresses and the personal wealth of the average Asian continues to improve, attention will turn increasingly towards leisure activity. We can expect that in 10 or 20 years, by which time Asians will make up two-thirds of the world’s population, the leisure indu