Titlebook: Congruency, Expectations and Consumer Behavior in Digital Environments; Frederic Nimmermann Book 2020 Springer Fachmedien Wiesbaden GmbH,

谈判

interlude

https://doi.org/10.1007/978-3-658-28421-3Advertising; E-Commerce; Conversational Agents; Complaint Management; New Media Form and eSports; Digital

ANTH

978-3-658-28420-6Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020

戏法

NAV

Acupressure

TOM

Ekaterina Reshetova,Nikita Krupenskiyamework. All six essays (see Table 2.1-1) focus on specific topics in digital environments, by dealing with relevant questions for practice, and, in particular, by taking important marketing academia-related research questions into account.

Classify

性别

Introduction,es in the world (Kemp, 2018) and offer challenges due to developments in digital marketing (Leeflang et al., 2014). Hence, a general objective for research is, to get a more profound view on how digital environments affect consumers (Stephen, 2016).

Lipoma

Structure and Content of the Essays,amework. All six essays (see Table 2.1-1) focus on specific topics in digital environments, by dealing with relevant questions for practice, and, in particular, by taking important marketing academia-related research questions into account.