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Titlebook: Congruency, Expectations and Consumer Behavior in Digital Environments; Frederic Nimmermann Book 2020 Springer Fachmedien Wiesbaden GmbH,

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发表于 2025-3-21 18:56:49 | 显示全部楼层 |阅读模式
书目名称Congruency, Expectations and Consumer Behavior in Digital Environments
编辑Frederic Nimmermann
视频video
概述Academia and practitioners profit from a holistic perspective
丛书名称Handel und Internationales Marketing Retailing and International Marketing
图书封面Titlebook: Congruency, Expectations and Consumer Behavior in Digital Environments;  Frederic Nimmermann Book 2020 Springer Fachmedien Wiesbaden GmbH,
描述.A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study..​.About the Author:.Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments..
出版日期Book 2020
关键词Advertising; E-Commerce; Conversational Agents; Complaint Management; New Media Form and eSports; Digital
版次1
doihttps://doi.org/10.1007/978-3-658-28421-3
isbn_softcover978-3-658-28420-6
isbn_ebook978-3-658-28421-3Series ISSN 2626-3327 Series E-ISSN 2626-3335
issn_series 2626-3327
copyrightSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
The information of publication is updating

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发表于 2025-3-21 23:54:55 | 显示全部楼层
Ekaterina Reshetova,Nikita Krupenskiyments, and, moreover, how expectations and congruence explain and shape the central consumer related outcomes as proposed in the general conceptual framework. All six essays (see Table 2.1-1) focus on specific topics in digital environments, by dealing with relevant questions for practice, and, in p
发表于 2025-3-22 02:29:54 | 显示全部楼层
https://doi.org/10.1007/978-3-030-80295-0ithin these environments. For instance, “eSports” (electronic sports) is an important phenomenon within the rise of streaming services. With more than 385 million viewers worldwide, eSports is one of the most important streaming service topics (Freeman and Wohn, 2017; Hamari and Sjöblom, 2017).
发表于 2025-3-22 06:48:22 | 显示全部楼层
Relativistic On-Shell Kinetic Theories,ffect how businesses align their activities toward the needs of those consumers. In addition, these environments will continue to have a considerable influence and achieve ubiquity in years to come (Hootsuite, 2019).
发表于 2025-3-22 08:59:43 | 显示全部楼层
Essays,ithin these environments. For instance, “eSports” (electronic sports) is an important phenomenon within the rise of streaming services. With more than 385 million viewers worldwide, eSports is one of the most important streaming service topics (Freeman and Wohn, 2017; Hamari and Sjöblom, 2017).
发表于 2025-3-22 16:32:41 | 显示全部楼层
General Discussion and Conclusion,ffect how businesses align their activities toward the needs of those consumers. In addition, these environments will continue to have a considerable influence and achieve ubiquity in years to come (Hootsuite, 2019).
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发表于 2025-3-23 05:16:07 | 显示全部楼层
Relativistic On-Shell Kinetic Theories,ffect how businesses align their activities toward the needs of those consumers. In addition, these environments will continue to have a considerable influence and achieve ubiquity in years to come (Hootsuite, 2019).
发表于 2025-3-23 07:49:14 | 显示全部楼层
Frederic NimmermannAcademia and practitioners profit from a holistic perspective
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