书目名称 | Conference Proceedings Trends in Business Communication 2020 |
编辑 | Peter Schneckenleitner,Wolfgang Reitberger,Andre H |
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概述 | Research topics in the field of marketing and communication.Contributions of the conference "Trends in Business Communication".Focus on communication management, marketing and digital marketing |
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描述 | The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. |
出版日期 | Book 2021 |
关键词 | marketing; communication; leadership communication; agile organisations; e-learning; sustainable consumer |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-33642-4 |
isbn_softcover | 978-3-658-33641-7 |
isbn_ebook | 978-3-658-33642-4 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |