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Titlebook: Conference Proceedings Trends in Business Communication 2020; Peter Schneckenleitner,Wolfgang Reitberger,Andre H Book 2021 The Editor(s) (

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书目名称Conference Proceedings Trends in Business Communication 2020
编辑Peter Schneckenleitner,Wolfgang Reitberger,Andre H
视频video
概述Research topics in the field of marketing and communication.Contributions of the conference "Trends in Business Communication".Focus on communication management, marketing and digital marketing
图书封面Titlebook: Conference Proceedings Trends in Business Communication 2020;  Peter Schneckenleitner,Wolfgang Reitberger,Andre H Book 2021 The Editor(s) (
描述The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
出版日期Book 2021
关键词marketing; communication; leadership communication; agile organisations; e-learning; sustainable consumer
版次1
doihttps://doi.org/10.1007/978-3-658-33642-4
isbn_softcover978-3-658-33641-7
isbn_ebook978-3-658-33642-4
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
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Jewish Émigré Mathematicians and Germanyulture has on the amount of sustainable consumption in Germany and Spain, which could clearly be proven. The results underline the importance of culture when promoting sustainable consumption within a country and lead to the conclusion that culturally appropriate frames and narratives in the sense o
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